How Stray Kids’ Felix turned the Louvre front row into a global talking point, and what his Louis Vuitton presence says about K-pop’s power in luxury.
By Lissette von Falkenstein
At the airport en route to Paris, Felix turned heads in Louis Vuitton’s 25-26 Autumn/Winter denim jacket. The vintage-inspired piece, emblazoned with the brand’s iconic monogram, featured a ribbed collar and cuffs that added a relaxed touch to the clean, stylish silhouette. Felix paired it effortlessly with casual essentials, highlighting how the jacket balances street-style ease with luxury appeal. Fans quickly noticed his choice of color, a favorite shade of blue, and the jacket sold out within minutes, cementing it as a must-have item.
Felix arrived at Paris Fashion Week like a color-saturated thunderclap: slicked-back lavender-pink hair, a structured white leather jacket worn with nothing beneath, black trousers and the new Louis Vuitton Express GM bag in hand. It was a look that read equally like high fashion, performance art and character design, and it sent the internet into a full frenzi.
Louis Vuitton: Photocall – Paris Fashion Week – Womenswear Spring/Summer 2026 – Source: Getty
The Louis Vuitton show at the Louvre was the high watermark of a fashion month that saw members of Stray Kids attend multiple runway events across London, Milan and Paris. For Felix, it reinforced his role as a bona fide house ambassador and underlined how luxury brands are leaning on K-pop stars to shape cultural relevance on a global scale.
From Front Rows to Brand Narratives
Over the past year, Stray Kids members have moved from celebrity guests to consistent brand partners, Seungmin at Burberry, Bang Chan spotted at Fendi, I.N at Bottega Veneta’s Show, Hyunjin a recurring figure for Versace, and Felix increasingly linked with Louis Vuitton. That momentum has shifted their presence at Fashion Month from sporadic sightings into coordinated ambassadorships that luxury houses can build campaigns and conversations around.
For Louis Vuitton, having Felix in the front row is a strategic choice: he brings three things luxury houses prize right now: youth appeal, global fandom amplification, and a willingness to blur the lines between music performance and fashion storytelling. Felix’s look at the Louvre read like a visual headline for a brand keen to remain culturally conversational with Gen Z audiences.
Look, Reaction, Repeat: the Internet Does its Thing
Photos of Felix in his lavender-tinted slick back went viral within minutes. Social feeds lit up with admiration and comparison, some fans likened the styling to an “anime” protagonist come to life, while others praised the quiet audacity of the shirtless jacket. On the other side of the reaction spectrum, chatter about how brands treat ambassadors surfaced, with online threads sharing speculation about exclusive treatment and logistics around celebrity attendance.
Those conversations (praise, memes, even questions about privilege) are part of the modern fashion ecosystem. Fans don’t just consume imagery anymore; they contextualize it, debate it, and turn it into content that lives long after a show’s final bow.
Cultural Currency and Crossover Moments
BLACKPINK’s Lisa Instragram Account
Felix’s appearance at the Louis Vuitton show at the Louvre was a highlight of Fashion Week, and every moment of it reflected his effortless charm. He was seen interacting warmly with Lisa, exchanging greetings and compliments while sharing small conversations. At one point, she seemed surprised by something he said, and while the details remain private, it added a playful and genuine touch to their interaction. They took photos together both inside the venue and at the photo call outside the Louvre, capturing memories on both professional cameras and their own phones. The interactions were friendly and relaxed, and the energy around them was positive, with fans and media alike responding with enthusiasm rather than speculation. Which was a very welcomed surprised.
Felix also greeted Nicolas Ghesquière briefly and shared space with other notable attendees, including Emma Stone and Ana de Armas. He even took a moment to say hello to Brigitte Macron, who approached him during the show. Throughout the event, he exuded elegance, charisma, and comfort in his surroundings. His soft pink hair, neutral-toned outfit, and the choice to go shirtless under the jacket created a delicate yet striking look that drew attention to his features and overall presence.
The atmosphere at the Louvre was lively but organized. Louis Vuitton clearly prioritized the fans, giving STAYs elevated areas where they could take clear, unobstructed photos without pushing or crowding. It was a thoughtful and dignified setting that allowed fans to engage with the show while amplifying Felix’s visibility. Every detail, from the layout to the fan experience, highlighted how the brand merges fan enthusiasm with luxury presentation, creating moments that are both memorable and widely shared across social media.
Felix’s Impact at the Louis Vuitton SS26 Show
Felix’s presence at the Louis Vuitton Spring-Summer 2026 show cemented his status as a global fashion influencer. According to PR analytics platform Onclusive, he ranked among the Top 15 celebrities at Paris Fashion Week SS26 by social media mentions, capturing a 2.14% share of voice. He was the number one 4th generation idol, number five K-pop idol, and number nine celebrity overall.
Within the competitive K-pop scene at Paris Fashion Week, he took fifth place among other idols, following Jimin, Lisa, V, and Jennie. These numbers highlight how his influence extends beyond the music world into fashion, where he is recognized as one of the boldest and most creative menswear influencers of our time, someone who can surprise audiences and set trends that the entire industry follows, according to GQ Germany.
Louis Vuitton went above and beyond to make Felix’s attendance possible. With Stray Kids having a presentation in Seoul in front of the president just hours before the Paris show, it would have been nearly impossible for him to be in both places. Thanks to the brand’s generosity, they provided a private plane so Felix could attend the Louvre event without missing his prior commitment. Felix shared his gratitude on Instagram, and STAYs were thrilled to see him receive such thoughtful treatment. The seamless coordination reflected Louis Vuitton’s dedication not only to their ambassador, but also to the fans who eagerly follow and celebrate every appearance of our Yongbokkie.
The Strategic Role of STAYs
Courtesy of Louis Vuitton
Felix’s impact is not solely attributed to his personal presence; the support of STAYs, plays a crucial role. Louis Vuitton’s thoughtful integration of STAYs into the event, providing them with elevated areas for optimal viewing and photography, ensured that fans could engage meaningfully without disrupting the event’s flow. This strategic inclusion not only enhanced the fan experience but also contributed to the organic spread of content across social media platforms, further amplifying the event’s reach and Felix’s influence. If you’d like to know how this partnership came to be, I covered LV’s History in a previous article.
Felix’s participation in the Louis Vuitton SS26 show exemplifies the powerful synergy between K-pop and luxury fashion. His substantial EMV and MIV contributions highlight his growing influence in the fashion industry, while the strategic involvement of STAYs underscores the importance of fan engagement in contemporary brand strategies. As Felix continues to bridge the worlds of music and fashion, his impact is poised to expand, setting new standards for celebrity influence in the luxury sector.
